About Us

It All Began With a Mom, a Need, and an Idea…

In 1994, fed up with the lack of suitable baby shoes that could both slip on and stay on easily, Sandra Wilson decided enough was enough: she would handcraft her own baby shoes for her son, Robert. Wilson didn’t just craft any kind of shoe — she designed a leather shoe with a soft solethat could provide the support and flexibility her growing baby’s feet needed.

With that,

Robeez (Rob-eez)

a playful spin on Robert’s name — was born. Since our humble beginnings, Robeez has become an essential brand for tiny feet that both growing babies and parents love.

Our Mission

At Robeez, our mission is to help growing families around the world by developing playful and practical baby products that enhance the experiences of early childhood and capture life’s everyday moments.

Our Vision

Our vision is to become the world’s essential brand for baby footwear and accessories by creating products that families need, inspired by our principles and passion.

FEATURED WITH

Elevated Design

Since our handcrafted beginnings, we have been committed to providing families with the best possible products for babies of all developmental stages. We create products for everyday life, using only the highest quality materials and designs. We create baby styles that are both functional and fashionable.

FEATURED WITH

Creating Happiness

Through carefully crafted designs and the power of positive messaging, we want to make every baby comfortable and every parent smile.

FEATURED BY

Community

We know parenting is an emotional roller coaster, and we aspire to embolden people throughout the journey of starting families. We want to celebrate milestones, create memories, and develop a dialogue that’s authentic, supportive, and honest.

FEATURED BY

Social Responsibility

We want to be good stewards of the world. From recycled packaging to environmentally friendly collections, we continually seek ways to improve our design and construction process.

NEXT BEST THING TO BAREFEET

Robeez Baby Shoes

Medical experts agree that when it comes to the healthy development of little feet, barefoot is best. It’s the reason why these same experts recommend soft, flexible-soled footwear for both infants and children — they’re the next best thing to being barefoot.

Since our first steps, Robeez has embraced this philosophy. All of our footwear carries the prestigious Seal of Acceptance from the American Podiatric Medical Association, an accreditation only awarded to products that promote healthy foot development. With a soft sole design built to flex and bend, that’s exactly what our shoes do.

Robeez footwear for newborns to two-year-olds mimics bare feet by flexing and bending with every step. Robeez shoes promote good balance and unrestricted growth while protecting little feet from the world. They stay on, too, by using elasticized ankles to ensure a perfectly snug fit.

Using high-quality leather and materials, Robeez shoes are both comfortable and durable. The soft soles cushion feet and allow toes to get a better grip, which helps balance, encourages muscle growth, and prevents slipping.

Whether your baby is crawling or cruising, walking or running, indoors or out, Robeez makes shoes and socks that promote healthy foot development while staying fashionable and fun to wear.